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With EyeQuant, start at iteration 10 of your design, not 1, and test optimal experiences on customers, not sub-optimal.
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Kevin Chin
Group Director of Marketing Effectiveness, AIA
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Using EyeQuant and Optimizely, Journey Further improved Liberty's search bar Increasing conversion rates by 7%, average revenue per user by 15% search function usage by 26%, and account icon usage by 20% in four weeks. Post-launch, Liberty London gained £150,000 in incremental revenue in two weeks and £4m over 12 months.
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