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What Happens When Neuroscience
Meets Design
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Posted by: Lorna Crowley
Google Analytics’ Hilarious New Videos Pinpoint the Horrors of Online Shopping
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Posted by: Lorna Crowley
What’s in a Heatmap? Predictive Eye-Tracking versus Click-Tracking
Here at EyeQuant, we are often asked what the difference is between EyeQuant and click-tracking tools such as ClickTale...
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Posted by: Lorna Crowley
“50% of all users don’t buy because they can’t find what they’re looking for” – Shane Cassells, Google
If you’re interested in conversion optimization, you must check out Google Conversion Expert Shane Cassells‘ excellent presentation in its...
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Posted by: Lorna Crowley
Ecommerce Conversion Rate Optimization – A Simple Design Trick
When consumers are busy, under time pressure or slightly indifferent towards a product’s branding they tend to choose products...
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Posted by: Lorna Crowley
Let’s talk about CRO | Stephen Pavlovich from Conversion Factory
At EyeQuant we’re working on the best tools for conversion optimization experts. “Let’s talk about CRO” is our brand new interview...
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Posted by: Lorna Crowley
The Power of Eye-Tracking Results in A/B Testing
The Conversion Optimization gurus from WiderFunnel, without a doubt one of the most reputed international agencies around, have set up...
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Posted by: Lorna Crowley
How to effectively hide your Call to Action #1: LinkedIn Upgrades.
We at EyeQuant really like LinkedIn. We actually like it so much that we recently decided to upgrade our...
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Posted by: Lorna Crowley
How we redesigned EyeQuant – using EyeQuant
It’s hard to imagine Karl Lagerfeld wearing Flip Flops, a t-shirt and shorts. He’s not only a fashion designer,...
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Demystifying Website Heat Maps
Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
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