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What Happens When Neuroscience
Meets Design
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Posted by: Lorna Crowley
Eye Tracking Software – Is It Effective for Conversion Optimization
For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that...
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Posted by: Lorna Crowley
Design Research: 70% of Online Retailers Fail this Visual Hierarchy Test
Any designer would agree that establishing a clear visual hierarchy is one of the most basic functions of web...
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Posted by: Lorna Crowley
A simple 3-step process for de-cluttering your website
If you’ve been following the EyeQuant blog, you probably already know that most websites are too cluttered. Why should...
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Posted by: Lorna Crowley
Product Page Design: Build Visually Appealing Product Pages
Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the...
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Posted by: Lorna Crowley
What Booking.com can Teach us About A/B Testing Strategy
Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every...
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Posted by: Lorna Crowley
Effective Visual Hierarchy Design on Websites: The 3 Ws
The most basic job of web design is to ensure that users can find what they’re looking for as...
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Posted by: Lorna Crowley
Data Driven Design Critique: Lowe’s homepage
The 4th of July is nearly upon us, and US retailers are scrambling to promote their holiday sales. One of...
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Posted by: Lorna Crowley
Modern UX Design Tools to Implement a Classic Usability Strategy
By now, most companies of a certain size have made at least one attempt to institutionalize UX. But few...
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Posted by: Lorna Crowley
Is My Website Too Cluttered?
Data shows that most websites are too cluttered. In our last post we wrote about the challenges posed by...
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Posted by: Lorna Crowley
The Distraction Economy: why scalable UX is the next revolution
[Note: this post is also available as a SlideShare presentation.} Information overload: two words that succinctly describe the reality...
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Demystifying Website Heat Maps
Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
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